Samsung Files 3 Applications to Register ‘DRVLINE’ Name for Self-Driving Cars

​Samsung filed three separate applications Friday to register trade names for its burgeoning business in vehicular advanced safety and driver assistance systems (ADAS) and autonomous driving components, Patent and Trademark Office records show. One application was to register a stylized logo for the trade name “DRVLINE,” another for the generic use of the same term and a third for “SAMSUNG DRVLINE.” The logo and trade names would be eligible for use on a broad range of ADAS and autonomous driving commercial applications, including “sensors for use in the control of vehicle steering, braking, acceleration,” computer software “for autonomous driving of motor vehicles,” and hardware and software for “collecting and analyzing data generated by vehicle sensors and external sources,” the applications say. The filings follow Samsung’s mid-September announcement of a $300 million investment in its new Automotive Innovation Fund and subsidiary Harman’s formation of a strategic business unit to work with Samsung’s Strategy and Innovation Center on ADAS and autonomous cars (see 1709140053). Samsung didn’t comment Thursday on the new PTO applications.