NPD Plans Debut in May of Service to Track Viewership on Netflix, Amazon, Hulu

NPD plans to launch a subscription video tracking service in May that will measure consumers’ “actual TV and movie viewing behavior at the title and episode level” on Netflix, Amazon Prime Video and Hulu, said the company. The service will offer insights into what subscribers are watching on various devices, including the viewers of specific content, how valuable individual titles are to overall viewing rates and “longitudinal viewing trends,” said NPD.