Camera Behind Face ID, Animojis Drives Most Positive iPhone X Reviews, Says SA

The front-facing camera is the major driver of positive ratings for the iPhone X, said a Tuesday Strategy Analytics report. The camera enables Face ID, the phone’s security feature that replaced the fingerprint sensor used for security in recent iPhone models. Consumer sentiment about the TrueDepth camera, which also enables augmented reality features with Face ID and Animojis, is “extremely positive,” said SA. The iPhone X’s display and battery also got high marks, with 80 percent positive reviews, it said. Brand equity contributes to the X’s positive reception, as brand reputation, along with features, have helped the phone become a “standout product” in the U.S. market, said analyst Adam Thorwart. Apple upgraded almost every core device in the iPhone X, but the camera improvements are most noteworthy, said analyst Kevin Nolan.