'Commonsense' Ad Disclosures Can Help Consumers Identify Paid Search, FTC Report Says

Using "commensense" disclosure practices for paid search and native ads made to resemble news can help consumers distinguish paid content from editorial, said an FTC study released Friday. The report, based on 2014-2015 research, provides insights into how consumers interpret search and native ads, both through desktop and mobile devices. Commissioners OK'd the study 2-0.