Holiday Season Online Sales on Track for Record $107.4 Billion, Says Adobe

December 7, 2017 |E-Commerce

The holiday season produced $65.15 billion in digital revenue Nov. 1 to Dec. 5, growth of 14.7 percent over the year-ago period, Adobe Digital Insights emailed Wednesday. Each day generated over $1 billion in online revenue, and Adobe is sticking with its prediction that 2017 will set an online record of $107.4 billion, making it the first year to cross $100 billion. Mobile shopping remains strong, with 49 percent of visits (40 percent from smartphones and 9 percent from tablets) and 32 percent of revenue (22 percent smartphones, 10 percent tablets). Post-Thanksgiving weekend, top electronics include Apple AirPods and iPads; Dell, Lenovo and HP laptops; Amazon Fire TV; and Samsung tablets, Adobe said. The best deals were during the Thanksgiving shopping weekend, but good deals remain on TVs, with prices down 15 percent since Oct. 1, computers (down 13 percent) and toys (down 15 percent), said the tracking company.