Streaming Media Players Increasingly Are the Set-Top for Viewers, nScreenMedia Says

Pay-TV subscribers increasingly are getting at subscribed content via connected TVs, opting to be self-aggregators rather than go through pay-TV operator aggregation, nScreenMedia said Wednesday. Use of streaming media players is coming at the expense of mobile devices and PCs, it said, saying "a small but significant group" of pay-TV watchers is avoiding operator-provided set-top boxes altogether for programmer and operator TV Everywhere apps on connected TV platforms.