Legacy Pay TV to Have Sizable Subscriber Losses Through 2030, Says TDG Report

U.S. households with live multichannel pay-TV service likely will drop from 85 percent today to 79 percent by 2030, The Diffusion Group said Wednesday. By then, roughly 30 million U.S. households will be without any such service, TDG said. It expects legacy MVPDs to be hard by subscriber losses due to industry trends and to increased competition from virtual pay-TV providers, with legacy subscription-video penetration dropping from 81 percent of U.S. households today to 60 percent. Virtual pay-TV penetration will grow from 4 percent to 14 percent, TDG said.