Proliferation of Video Platforms, Services Hasn't Ended Viewer Inertia, TDG Says

Instead of classic channel-based inertia -- watching a channel unless something causes a switch -- video viewers today increasingly have platform, app and binging-based inertia, The Diffusion Group (TDG) Senior Adviser Joel Espelien blogged Tuesday. Those together constitute screen-based viewer inertia, separate from traditional time-based inertia, TDG said. Despite a proliferation of video platforms, viewers switch among platforms and services less frequently than might be expected, still gravitating toward a favorite for much of their viewing.