NAB Attacks ATSC 3.0 Privacy 'Myths'

“Unfortunate myths” are circulating about privacy concerns for ATSC 3.0, said NAB in a news release. The standard itself doesn't allow the collection of viewer data, but does have interactive services that can be accessed with a broadband connection, and that would allow targeted ads, said NAB. “This is nothing new.” Targeted advertisements would operate “just like other service providers you currently use (such as Google, Facebook, Netflix, Amazon, and virtually every website you visit, as well as cable and satellite TV providers),” the group said. Though the draft rules don’t contain privacy rules, the FTC rules governing privacy and consumer data will apply, the association said. Sinclair said viewer data would be "anonymized" (see 1711140046).