Netflix Increasingly Dominating International Distribution, nScreenMedia Analyst Says

With content companies often selling worldwide rights to TV shows to Netflix, local broadcasters and video services end up less able to compete with the streaming service, so those content companies "could end up with little alternative to Netflix" for international distribution, nScreenMedia's Colin Dixon blogged Tuesday. He said U.S. studios "are making a big noise" about not licensing content to Netflix in the U.S., but that policy isn't extending to international markets. It's easier to make one deal with Netflix than multiple smaller deals market by market, but local broadcasters will end up less able to compete with Netflix for licenses for U.S. content, the analyst said.