FCC Indifferent to Privacy in ATSC 3.0 Order, Dingell Says

The draft ATSC 3.0 order “continues a troubling pattern of indifference at the FCC towards consumer privacy,” said Rep. Debbie Dingell, D-Mich., in a letter to Chairman Ajit Pai. “Although privacy concerns were raised in the record, it was not addressed at all in the draft order released by the Commission,” she said. The word ‘privacy’ is not even mentioned a single time in the entire draft order.” The new standard could include targeted advertisements, which raises questions about how demographic data will be gathered, Dingell wrote. She asked Pai how the FCC would coordinate privacy protection for 3.0 users with the FTC, how the technology involved collects data, whether it will require consumer consent, and how that data will be protected from hacking. Dingell highlighted 3.0’s lack of backward compatibility: “We should be having a robust dialogue about the privacy implications of this new standard as well as ensuring we are doing everything possible for consumers in any transition.” Commissioner Mignon Clyburn tweeted that Dingell's letter raised "important questions" about the draft order. "Many questions remain unanswered as @FCC contemplates moving forward," Clyburn said. An FCC spokeswoman told us the agency has received the letter and is reviewing it.