Streaming Services Increasingly Adding Broadcast Affiliates, Kagan Says

Virtual service providers are signing up live local stations to their lineups at an increasing clip, largely due to the Big Four networks' blanket arrangements letting affiliates opt into such streaming deals, Kagan reported Tuesday. It said CBS over-the-top service All Access has the highest household reach of live local stations among such virtual service providers, with stations reaching 96 percent of total U.S. households. The industry researcher said among virtual MVPDs, Hulu TV reaches 84 percent, followed by Sony Vue at 79 percent and DirecTV Now at 74 percent. Vue has been particularly aggressive in adding live location stations since July, when it raised its monthly subscription price on the strength of its local channel coverage, the firm said