BenQ in Campaign to Make 4K Home Cinema Projection More ‘Affordable’

BenQ is embarking on a campaign to make 4K projection more “affordable” by demonstrating prototypes of its W1700 4K home cinema projector, with ambitions of pricing it under $2,000. The W1700 has native HDR10 high dynamic range and uses a single 1080p DLP chip, but mechanically steps it sideways and up and down, by micron distances, at 240 Hz, said BenQ. This gives the effect of 4K resolution at 60 Hz, it said.