Samsung Applies in US, EU to Register ‘HDR Elite’ Trademark for TVs, Monitors

Samsung applied Wednesday to register the trademark “HDR Elite” for a class of TVs, monitors and digital signage products, Patent and Trademark Office records show. Samsung filed a similar application a day earlier at the EU Intellectual Property Office, agency records reveal. Samsung representatives didn’t comment Monday on how the company plans to use the trademark commercially, including whether “HDR Elite” is the name chosen for the HDR10+ open high-dynamic-range platform, licensing of which Samsung, Panasonic and Fox said at IFA would begin in January on a royalty-free basis (see 1709050030).