Sony Says It Continues Studying ‘Applicability’ of 8K Technology to Consumer TVs

Sony Electronics “continues to study the applicability of 8K technology to consumer TVs, but cannot comment on specific commercialization plans,” spokeswoman Cheryl Goodman emailed us Monday. Sony applied Oct. 6 to register a black and gold “8K HDR” logo as a U.S. trademark (see 1710160032), Patent and Trademark Office records show. “Sony currently does not have any products, consumer or broadcast, that use the 8K HDR logo,” Goodman said.