Shapiro Hails ATSC 3.0's Benefits Amid Rosenworcel Calling Transition a 'Tax' on Consumers

CTA is “excited about the upcoming transition to Next-Generation television and the ATSC 3.0 standard,” said President Gary Shapiro in a statement Friday when asked for reaction to FCC Commissioner Jessica Rosenworcel calling the transition to 3.0 a “tax” on TV homes because it will require consumers to buy new 3.0-capable sets (see 1710120057). ATSC 3.0 “will bring a variety of benefits to Americans who receive television programming over-the-air, including the ability to receive for free 4K Ultra High Definition programming, live television on any mobile device and advanced emergency alerts that include video and more geo-targeted information,” said Shapiro. “For the foreseeable future, broadcasters will transmit in both ATSC 1.0 and 3.0, and consumers can continue to receive OTA programming on their legacy TVs. Television viewers also will have access to converter devices that will enable them to obtain Next-Gen TV signals for viewing on their legacy displays.” The ATSC 3.0 NPRM that the FCC released in February asked whether the commission should consider requiring HDMI ports on future TVs to accommodate devices for upgrading ATSC 1.0 TVs for 3.0 reception (see 1702270059). In the NPRM, the FCC “tentatively” concluded an HDMI port requirement won’t be needed for now because the 3.0 transition will be voluntary and market-driven. By all current indications, requiring HDMI ports on future TVs appears a moot point anyway because virtually all new flat-panel TVs shipped today have HDMI ports and have had them for more than a decade. The "time is right" for the FCC to approve an order authorizing 3.0 broadcasts, NAB President Gordon Smith told Rosenworcel in meetings last week (see 1710130042).