Parasound Eyeing Millennial Market With Lower-Priced Phono Preamplifier

Parasound began selling a lower-priced version of its John Curl-designed Halo JC 3 phono preamplifier, it said Thursday. At roughly half the price of the flagship model, the $1,495 Halo JC 3 Jr. can be used with moving magnet or moving coil phono cartridges, said the company. The product grew out of recognition that the $3,000 Halo JC 3+ can be “an impediment to first-time-vinyl millennials and seasoned audio enthusiasts alike," said Parasound President Richard Schram. The company cut costs by designing a lower profile unit that fits into one rack space, it said.