US, Western Europe Consumers Worry About Smart Home Security, Says Parks

Close to half of consumers in Western Europe broadband households are concerned about the security of smart products, said Parks Associates Tuesday, and nearly half of consumers in similar U.S. households rank security and privacy as their biggest concerns about connecting devices to the internet. "Smart home devices bring immense value, but they also create new vulnerabilities and added stress for consumers," said Parks analyst Brad Russell. "The smart home provider that can demonstrate and deliver IoT benefits safely and securely, especially in these early stages of the European market, will open significant business opportunities." Parks is holding Connections Europe Nov. 1-2 at the Amsterdam Marriott Hotel.