IPRO Integration Into CEDIA Seen Bringing More Resources, Stability for Members

The Independent Professional Representatives Organization (IPRO) is being integrated into CEDIA under the CEDIA IPRO affinity group, said the organizations Tuesday. The integration will add “needed resources and create long-term value and stability for members,” said IPRO President Bill Zidek. CEDIA’s infrastructure will benefit IPRO in marketing, events and member services, he said. Ray Wright, IPRO executive director, will head operations for CEDIA IPRO, and an advisory council will be appointed to coordinate the group’s activities. Citing “significant overlap” in membership, the groups said members of both will be transitioned into CEDIA IPRO at no charge, and IPRO members who aren't CEDIA members will be encouraged to join. CEDIA IPRO will hold an annual conference in conjunction with a CEDIA-hosted event, but a date hasn’t been set for the 2018 conference.