E-Labeling Offers More Benefits for Consumers, Manufacturers, Regulators, Says ITIF Report

More use of e-labels, displaying regulatory or product other details in electronic format rather than through physical labels, would improve consumer convenience, help manufacturers continue to innovate and meet regulatory requirements, the Information Technology and Innovation Foundation reported Monday. E-labeling is needed, said ITIF, because products are getting smaller and it's more difficult to fit multiple, small labels that notify consumers and others about complying with electromagnetic interference, energy, materials, recycling and safety regulations, which can increase costs and limit design options. ITIF said e-labeling should be permitted through an iterative process, starting with displaying product information on a device's inbuilt screen and then expanding it to products without a screen by providing access to information via a URL or QR code. ITIF said there's a "regulatory reluctance" to shift from physical to e-labels, partially due to concerns over monitoring for non-compliance, and policymakers may need to enact legislation. The report noted challenges such as e-labels becoming unavailable if devices are broken or have lost power, but manufacturers could provide peel-away screen labels or present information on their websites.