Adoption Rates of Newest IPhones Skew Slightly Toward Plus Sizes, Says Report

Adoption rates of the iPhone 8 and 8 Plus -- the number of users who received the phones and have started using apps -- were 0.3 percent of the device market share for the 8 and 0.4 percent for the larger model in the first weekend of sales, said a Monday Localytics report. During the comparable weekend in 2016, the iPhone 7 had a 1 percent adoption rate, which compared with a 2 percent adoption rate for the iPhone 6 a year earlier. The iPhone 8 Plus, though, had a “slightly stronger” adoption rate in the first weekend vs. previous Plus models: 0.2 percent for the 7 Plus last year and 0.3 percent for the 6 Plus in 2015, said the app analytics company. “Apple is betting big on the iPhone X, and so far it looks like consumers may be doing the same,” said Localytics, noting the Nov. 3 on-sale date for the flagship model. The company examined more than 70 million iOS devices globally, looking at the relative percentage of iPhones in service after each device's release Sept. 22-24.