CBS to Receive Out-of-Home Nielsen Data

CBS subscribed to Nielsen’s National Out-of-Home Reporting service and will receive out-of home viewing data for all programming, live plus seven days, the companies said in a news release Thursday. The service gives networks the ability to count an audience that was previously unmeasured. Out-of-home viewership is measured using portable people meters, and combined with TV panels represents 65 percent of U.S. TV households, they said.