GE Brand Launches First Lighting Product With Built-in Alexa Control

Alexa made its lighting product debut Monday in a Dyson-esque LED lamp under the C by GE brand. The $199 C by GE Sol -- a circular lamp styled similarly to Dyson fans with a hole in the center -- integrates Alexa, and users can, by voice, turn the lamp on or off, dim, change colors and ask the lamp questions they would ask an Echo speaker or Dot, said GE. They can set lighting timers and set the lamp to come on and go off at set light levels and colors suited to waking up and going to sleep, said GE. The lamp has five tunable white light options and a visual timer that scales back as time counts down. Users also can control the lamp by the C by GE app and by buttons embedded in the lamp’s base. The Sol can control other C by GE smart bulbs in the home, the company said.