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First Live HDR10+ Content Transmission Via Satellite Planned at IBC, Says SES

SES will use the IBC 2017 show in Amsterdam to demonstrate the world’s first live Ultra HD transmission of HDR10+ content via satellite, SES said in a Thursday announcement. HDR10+ is the dynamic-metadata-based high dynamic range platform that Fox, Panasonic and Samsung plan to begin licensing as a royalty-free open standard in 2018 (see 1708280018). At IBC, SES also will team with LG Electronics and others to broadcast Ultra HD content at 100 frames per second -- double today's standard in TV broadcasting in Europe -- via satellite at Astra 19.2 degrees east, the company said. The content will feature fast-action scenes and will be received and displayed on an LG OLED TV fitted with prototype high-frame-rate firmware, SES said. The IBC 2017 exhibit floor opens Friday for a five-day run.