New CES Head Shot Requirement to Have Show-Networking Component, Says CTA

CTA’s new requirement for head shots to be printed on the front of CES badges (1709070060) will have a future LinkedIn show-networking component in addition to its immediate use as an enhanced CES security measure, said Karen Chupka, CTA senior vice president-events and conferences. In registering for CES, “one of the ways that you can upload your photo is through your LinkedIn profile,” said Chupka. “What we’re looking to do is also create an opportunity for networking, based on your LinkedIn network,” she said. CTA will try to build that into the CES show app “going forward,” she said. “This is stuff that we’re trying to build out, but the idea is that if your registration is now linked to your LinkedIn network, you would then have the ability to turn on or basically activate a switch within our app. If you walked into a conference session, and some of your connections from LinkedIn were in that room, it would pop that up as long as they gave consent that they could be seen in that way.” Chupka cautioned that “some of this is early.” She’s not sure “how much we’ll be able to activate some of that” for CES 2018, she said. “But those are some cooler features that we could start putting into place” at future shows by tying CES registrations into LinkedIn accounts, she said.