Roku Adds Ad-Supported Movie Channel to Streaming Lineup

September 7, 2017 |Streaming Media

Roku launched an advertising-supported free movie channel, the Roku Channel, on its streaming platform, it said Wednesday. Roku Channel requires no subscriptions or log-ins and the company said it will have about half the ads per programming hour as traditional, ad-supported linear TV. It said content will come from such studios as Lionsgate, MGM, Sony, Warner Brothers, American Classics, Fandor, FilmRise, Nosey and Vidmark, with others to be added.