CTA Says It Awaits More Details About New IFA Partnership With NAPCO Media

CTA awaits “more detailed information” on the new partnership announced last week in Berlin by NAPCO Media and organizers of the IFA show, spokesman Jeff Joseph said Tuesday. IFA is the longtime competitor with CES for bragging rights over which is the world’s largest consumer tech trade show. At CTA, “we currently remain focused on producing another record breaking CES, the world’s gathering place for all who thrive on the business of consumer technologies,” Joseph said. Registration for January CES opens Wednesday, he said. The NAPCO-IFA partnership “will offer consumer electronics and home appliances brands an unrivalled platform to connect with retailers,” said the Berlin announcement. The partnership will give brands “integrated access not only to the world’s biggest tradeshow for consumer electronics and home appliances, but also to NAPCO Media’s deep expertise and focused channel strategy for the US market,” said the announcement. “The IFA and NAPCO Media teams are engaged in strategic planning discussions that will result in innovative new products, research, and enhanced cross channel coverage of the industry that will debut early in 2018.” NAPCO, parent of Dealerscope magazine, produces CE Week, “the industry’s official mid-year conference and technology showcase” in New York, said the announcement. CTA was a CE Week sponsor until it ended its involvement about three years ago.