Facebook's Watch Tab Could Help It Compete With YouTube, nScreenMedia Analyst Says

Facebook has a good opportunity to catch up with YouTube through its Watch video tab, nScreenMedia's Lloyd Dixon blogged Thursday. People watch seven times as many hours on YouTube as Facebook, the average YouTube video has a 75 percent completion rate, vs. 13 percent for Facebook, and 85 percent of Facebook video views are with the audio off, he said. Facebook's Watch tab -- and accompanying push for original content -- will make viewing more accessible to Facebook users, the analyst said: Facebook's 2 billion users, vs. YouTube's 1.3 billion, also are a strength.