Virtual MVPD Subscribers Giving Services High Marks for Value, TDG Says
The relatively few subscribers to nascent virtual MVPD services overwhelmingly give the service value high marks, The Diffusion Group said in a news release Tuesday. TDG said a survey of more than 2,000 U.S. adult broadband users showed fewer than 5 percent were using a livestreaming pay-TV service, but 86 percent of that group rated the value of their service as "good" or "very good." Users "seem okay without the 'full Monty' of legacy pay-TV channels, and to be fairly tolerant of the shortcomings that haunt live streaming video, such as buffering, pixilation, and screen freezing," said President Michael Greeson.