Binging a Viewing Norm, Though Frequency Depends on Age, TDG Says

Binge viewing is becoming a norm, with nearly nine in 10 adult broadband users binge viewing at least occasionally, though younger adults partake far more frequently, The Diffusion Group said in a news release Wednesday. TDG said heavy bingers, who binge-watch -- or view multiple episodes of a series back to back -- daily, comprise 14 percent of adult broadband users; 51 percent are medium bingers, who binge monthly but not daily; 21 percent of adult broadband users binge less than once a month; and 14 percent don't at all. TDG said 58 percent of heavy bingers are between the ages of 18 and 34, while 56 percent of light or non-bingers are ages 45 and up.