GoPro Sees Debut of QuikStories Smartphone App as ‘Game-Changing,’ Says CEO

The recent introduction of GoPro's QuikStories app will be “game-changing for our customers and for our business,” said CEO Nicholas Woodman on a Thursday earnings call. The app automatically copies ready-to-share GoPro camera footage to a smartphone and is "our biggest leap forward in ease of use since the invention of the GoPro itself,” said Woodman. GoPro’s biggest market opportunity “may be to serve as an untethered lens for the smartphone,” and that’s now possible with the QuikStories app, he said: “Consider there are more than 700 million smartphone users on Instagram alone. We believe that better serving these users and others like them represents a significant opportunity to grow our total addressable market.”