Samsung Booking 3,800-Seat Concert Arena in Berlin for Its IFA News Conference

August 2, 2017 by Paul Gluckman|Industry Notes

Samsung, bucking recent practice, will hold its IFA news conference off-site from the main Messe Berlin fairgrounds, a Samsung Europe spokeswoman confirmed Tuesday. The company booked the Tempodrom, a 3,800-seat concert arena just south of Berlin’s Potsdamer Platz, for a news conference that begins 6 p.m. Aug. 30, the first of two IFA press days, said the spokeswoman. Though Samsung will be an IFA exhibitor and is taking up shop in the massive CityCube complex near Messe Berlin’s south entrance for the third year in a row, its Tempodrom event doesn’t appear on the list of exhibitor news conferences just released by IFA organizers. Show organizers decided not to list the Tempodrom news conference because it's taking place off-site, spokeswoman Nicole von der Ropp said Tuesday. Samsung in previous years held its IFA news conferences on one of the two press days at CityCube.