Promoting Original Content Imperative for OTT Services, nScreenMedia Analyst Says

Streaming services like Netflix often push their own content over licensed content in their recommendations, and while some say that could be harming consumers, and video streaming businesses themselves suffer harm if they aren't able to boost content, nScreenMedia analyst Colin Dixon blogged Monday. With many programmers limiting what they license to subscription VOD services, Netflix has dramatically boosted its original content, making the persuasion of subscribers to watch more of that and less licensed content "a strategic imperative," nScreenMedia said.