Distributors, Content Owners Not Aligned on Piracy Fight, Irdeto Says

Forensic watermarking paired with detection and enforcement services is the best way to battle online piracy, yet content owners and pay-media providers sometimes aren't aligned on that model, Irdeto Senior Vice President-Global Sales Bengt Jonsson blogged Thursday. While content owners want watermarking detection and enforcement services, pay-media providers often employ just watermarking for ease and cost, he said: The onus may be on vendors to come up with products that deliver both.