New Pandora Offerings Said to Let Artists Reach Fans With Concert News, Messages

Pandora announced features for artists designed to help them reach their fans directly. This builds on Pandora’s Artist Audio Messages platform launched in 2015. Artists can promote live shows, geo-target messages and provide links for ticket purchases, said the company. They can introduce a new single to fans, leverage listener data to position a track on an optimum channel and upload their own profile photo, it said.