TCL Credits Q2 Sales Growth in Part to Branding Campaigns in North American Market

Chinese TV maker TCL said its Q2 LCD TV sales grew 13 percent year-on-year to 4.9 million sets. Smart TV sales jumped 51 percent in the quarter to 3 million and 4K Ultra HD TV sales grew 44 percent to 1.1 million units, said the company. In overseas markets, TCL’s overseas LCD TV sales grew by 31 percent to 3.2 million units in Q2, due primarily to “strong performance” in North America and other key markets, it said. The company credited gains in North America to presence in multiple sales channels and branding campaigns that included sponsorships of the NBA's Minnesota Timberwolves and Lynx, the San Jose Earthquakes Major League Soccer team, the Hollywood TCL Chinese Theatres and The Ellen DeGeneres Show.