NPD Extends ‘Checkout Tracking’ E-Commerce Service to Consumer Tech Products

NPD is extending its “Checkout Tracking” e-commerce sales data service to consumer tech products, the company said in a Wednesday announcement. “The service will provide clients an in-depth understanding of online consumer electronics sales, which is becoming increasingly important for manufacturers and retailers alike,” it said. Streaming audio speakers and smart lighting are among the consumer tech product categories “seeing strong annual online dollar sales growth in the U.S.,” it said. Checkout Tracking data are “mined from millions of consumer receipts, which are then benchmarked against NPD’s point-of-sale and consumer survey data, to provide a complete e-commerce market picture,” the company said.