Pay-TV Comparison Shopping Could Get Easier, nScreenMedia Analyst Says

Few people considering a switch in their pay-TV provider actually follow through, likely because comparing services is difficult, nScreenMedia's Colin Dixon blogged Monday. Even assuming a consumer figures out what channels are must-have, determining which service provider carries them is daunting, he said, saying it's getting more challenging with entry of virtual MVPDs. The analyst said comparison shopping could get easier with Monday's launch of Suppose TV, which allows comparison of pricing, channels and options and services among pay-TV providers.