Amazon Further Refutes Consumer Watchdog Claims While Reporting 'Record' Prime Day

Amazon updated its statement on Consumer Watchdog’s Thursday letter to the FTC and DOJ (see 1707070048), which claimed Amazon practiced "deceptive pricing," emailing us Tuesday that CW's study "is deeply flawed, based on incomplete data and improper assumptions." The conclusions "are flat out wrong," said an Amazon spokeswoman. "We validate the reference prices provided by manufacturers, vendors and sellers against actual prices recently found across Amazon and other retailers.” Meanwhile, as of late afternoon on Prime Day (see the July 11 issue of this publication for more details), Amazon customers were shopping at “record levels” around the world, she said. The Amazon Echo speaker is the top-selling item for Prime Day, followed by Echo Dot, 23andMe DNA Test and the Fire 7 tablet, she said.