Consumer Watchdog Report on 'Deceptive Pricing' Is Misleading, Amazon Says

An Amazon spokeswoman called a Thursday report by Consumer Watchdog alleging deceptive pricing (see 1707070048) "misleading." The company is "obsessed with maintaining customer trust, and work[s] hard to provide meaningful reference prices," the spokeswoman emailed us. Amazon uses "a variety of systems to validate reference prices provided by manufacturers, vendors and sellers against actual prices recently found across Amazon and other retailers.”