People Brand Launching Early Morning Video Flash Briefs for Amazon Echo Show Device

The People brand is launching a video flash brief for Amazon’s Echo Show, it announced Wednesday. People billed video flash briefs as a way to bring a video component to Alexa, allowing users to watch video briefings, and see music lyrics and security cameras, “all hands-free.” The briefings will post at 7 a.m. Eastern on weekdays, People said, with items covering pop culture, crime, lifestyle and human interest. Jen Wong, chief operating officer of People parent company Time Inc., said the company “is dedicated to reaching our consumers whenever and wherever they want to connect with our brands” as it continues to “aggressively expand into video” with custom content. Single-unit Echo Show prices are $229, and purchase of two or more net a $100 discount, it said. Customers can choose to pay $46 monthly over five months for a single Show.