Samsung’s ‘HDR10' EU Trademark Application Clears 3-Month Opposition Period

Samsung’s application to register “HDR10" as a trademark with the EU Intellectual Property Office cleared a hurdle Monday when the three-month opposition period expired with no dissents, EUIPO records show. Samsung’s application at EUIPO to register “HDR10 Plus” also cleared its opposition period Monday with no dissents, records show. Samsung abandoned its application March 31 at the Patent and Trademark Office to seek U.S. trademark protection for HDR10, but left its HDR10 Plus application intact (see 1704100061). That application awaits a Samsung statement of “disclaimer” at PTO by late November disavowing any claim to the “exclusive right” to use HDR10 apart from the HDR10 Plus trademark it still seeks to register because HDR10 already is used ubiquitously for consumer TVs and media devices (see 1705240059). Samsung's South Korean parent has been silent on why the company abandoned its HDR10 application at PTO, only to leave it in force at EUIPO. “Sanity had prevailed,” John Adam, Samsung U.K. head-business development and industrial affairs, told the SES Ultra HD conference last week in London (see 1706260039) of his parent company’s decision withdrawing its HDR10 application at PTO, apparently unaware the application for the same trademark was still active and progressing through EUIPO.