Multichannel Subscription Declines to Pick Up Speed Through 2021, Kagan Says

By the end of 2021, expect to see ever-faster declines of traditional multichannel subscriptions, to 82.3 million, down 10.8 million households over five years, Kagan said in a news release Monday. Its projections through 2021 also indicate nearly 11 million households subscribing to virtual services and households relying solely on over-the-top delivery of self-aggregated online content hitting close to 18 million, or 14 percent of occupied households. It said households with traditional multichannel service still will be in the majority, but a quarter of occupied households will have an alternative service this year, rising to one-third by 2021, Kagan said.