Google Will Stop Scanning Users' Gmail Messages to Deliver Targeted Ads

Google later this year will stop scanning contents of users Gmail content to deliver targeted ads, blogged Diane Greene, senior vice president-Google Cloud, Friday. She wrote G Suite's Gmail isn't used for ad personalization and the company will follow suit with the free consumer Gmail service. "Consumer Gmail content will not be used or scanned for any ads personalization," she wrote. "This decision brings Gmail ads in line with how we personalize ads for other Google products." She said ads are shown based on user settings and users can disable ad customization. She said there are more than 1.2 billion Gmail users.