CTA Releases Logo to Identify High-Quality Over-the-Counter Hearing Aids

CTA released a logo for over-the-counter hearing aids to help consumers distinguish high-quality hearing enhancement devices for mild to moderate hearing loss from “cheap, ineffective personal amplifiers” found on the market today, it said in a Friday announcement. “With the industry agreeing on a common standard and logo, we can now better help the almost 40 million Americans who live with some form of hearing loss,” said CEO Gary Shapiro. CTA’s Personal Sound Amplification Performance Criteria standard (ANSI/CTA-2051) sets minimum performance requirements for devices that provide high-quality amplification enhancement, it said.