iHeart and Fox Networks Group Offer Ad Targeting Products

IHeartMedia and Fox Networks Group will jointly offer digital advertising products for audio and video, the companies said in a news release Monday. Smart A/V Audiences will use FNG and iHeartMedia data sets to bring the features of digital ads to broadcast radio and TV, the release said. “Brands will be able to deliver more compelling creative across platforms by tapping into local data and dynamic creative capabilities based on triggers like weather, sports scores, stock market performance.” By combining technology developed by iHeart with the “data and video assets of Fox,” advertisers will be able to “leverage audio and visual as one integrated platform,” said iHeart CEO Bob Pittman. Smart A/V Audiences will launch “in beta” this fall, the release said.