AT&T Offering Rokus to Entice DirecTV Now Subscribers

AT&T is giving away Roku Premieres to new DirecTV Now subscribers, it said in a news release Thursday. The Premieres are for subscribers who prepay for two months, it said. AT&T Entertainment Group Chief Marketing Officer Brad Bentley said the Roku deal is aimed at facilitating cord cutting "by eliminating up-front cost and providing [consumers with] a cost effective solution to stream the content they crave from their living room couches."