TDG Sees Adult Subscription VOD Watchers Falling Into 4 Categories

TV subscription streamers (TSS) -- adult broadband users who subscribe to a VOD service -- generally fall into one of four categories, The Diffusion Group said in a news release Wednesday. TDG said those four are: pay-TV supplementers who use subscription VOD to supplement TV viewing; pay-TV substituters with aversion toward traditional pay-TV services; quantum viewers apt to watch subscription VOD on all devices, not just TVs; and video Luddites, who spend the least amount of time video watching. TDG said about two-thirds of U.S. adult broadband users watch subscription VOD, and those TSSs are generally younger and more tech savvy than adult broadband users in general. It said when watching TV, a quarter of TSSs turn first to subscription VOD.