More Than 1/5 of Smartphone Users Check Their Devices Every 5 Minutes, Says Report

Sixty percent of global smartphone users check their devices every 30 minutes, and more than 22 percent tap into their phones every 5 minutes, said an Interactive Advertising Bureau study of smartphone users compiled from 18 countries. Most users in the survey reported accessing the internet via mobile web (88 percent) and apps (84 percent) at least once a day, and they had a high awareness of advertising on both mobile web and mobile apps. Half of respondents said they took action after seeing mobile advertising. Searching the internet, buying a product or service, or booking a service online are predominantly mobile web functions, the survey found, and mobile apps are favored for experiencing videos, movies, music, games, communications and social networking. The April 21–May 8 survey was done by OnDevice Research in Argentina, Australia, Brazil, Canada, China, Ecuador, France, Ireland, Italy, Japan, Norway, Russia, South Africa, Sweden, Turkey, the U.K., the U.S. and Uruguay, with 200 adults, ages 18 and older, in each market.