Tiny Piece Modifies Baby Pet Vet Doctor App in Response to CARU Inquiry

Baby Pet Vet Doctor app developer Tiny Piece modified the app and its advertising in response to a Children's Advertising Review Unit inquiry, the Council of Better Business Bureaus' division said Thursday. CARU initially decided Baby Pet Vet Doctor included a children's category, but the app's registration process didn't collect an email address for parents of child users and failed to obtain consent for the collection of information from children. The app also didn't include a visible privacy policy, CARU said. Google Play rated the app T for teen even though it was described as “the perfect game for children.” The app included advertising for T-rated games like Pregnant Mommy's Surgery, My Ex-Boyfriend Comes Back and Plastic Surgery Simulator, CARU said. Tiny Piece responded by no longer collecting email addresses for child-age users, removed the children's category from the app and posted a privacy policy. Tiny Piece also modified its description to reflect that the game is aimed at people aged 12 years and older.